My Time At Rejuvenation
ID
Project
Summary
Metrics / Outcome
01
Buy Box 2.0 — Configured Lighting
Ecommerce / UX
Redesigned the configured lighting Buy Box in 10 days to improve hierarchy, pricing clarity, and decision confidence.
+13%
Conversion rate
+17%
Revenue per visit
+11%
Orders
+8%
Revenue
02
Buy Box Usability Testing
UX Research
Introduced moderated usability testing to Rejuvenation — the first of its kind for a change of this type.
7
Moderated sessions
First usability testing effort of this type at Rejuvenation
LOGGED
03
Modular Shelving Interactive Builder
Interactive / UX
Designed and prototyped an interactive shelving visualizer that proved out a new pattern for complex product exploration at Rejuvenation.
24.04%
Bounce rate
Validated interactive visualization as a viable site pattern
04
Lighting Visualizer
Interactive / Mobile UX
Designed the mobile experience and contributed prototyping, modal design, and shop path integration for Rejuvenation's Lighting Visualizer.
36+
Variants prototyped
Accelerated exec alignment without additional engineering cost
05
Nicolai Factory Page
Brand / Storytelling
Redesigned Rejuvenation's factory brand page to modernize craftsmanship storytelling and deepen customer connection.
45.35% (↓ from 49.94%)
Bounce rate
$54.2K vs. $69K full prior year
Revenue (½ year)
06
Project Collective Redesign
Brand / UX
Rebranded Rejuvenation's influencer program with a refined editorial aesthetic and improved storytelling structure.
07
Q4 Holiday Lookbook
Brand / Campaign
Designed the Holiday Lookbook end-to-end, contributing to a 73% revenue increase year over year.
53.9% (↓ from 73.06%)
Bounce rate
08
Finish Guide Updates
UX / Content
Improved finish education and discoverability on PIP by introducing mobile pagination and overhauling finish categories.
Resolved hidden content usability issue on mobile
LOGGED
09
B2B Landing Page
Brand / UX
Designed Rejuvenation's trade program landing page, building a full shared section library from the ground up.
LOGGED
10
NYE / Winter Lookbook
Brand / Campaign
Designed the New Year's lookbook, contributing to a 79% revenue increase year over year with flat traffic.
63.27% (↓ from 79.85%)
Bounce rate
LOGGED
11
Spring Lookbook
Brand / Campaign
Designed the Spring Lookbook, curating seasonal imagery and refining visual narrative across desktop and mobile.
LOGGED
12
Outdoor Lookbook
Brand / Campaign
Designed the Outdoor Lookbook, translating Rejuvenation's brand aesthetic into a seasonal outdoor narrative.
LOGGED
13
PIP Content Blocks
UX / Content
Designed and delivered new and updated PIP content blocks for Stools, Rug Guide, and Tempaper.
LOGGED
14
Benjamin Moore Campaign
Brand / Campaign
Designed site, social, email, and print assets for Rejuvenation's Benjamin Moore partnership campaign.
Email drove highest site traffic of the year
LOGGED
15
Project Boards
Content / Systems
Tripled Rejuvenation's Project Boards library through large-scale content curation and established the team's asset standards.
3x growth
Library size
LOGGED
16
Blog Redesign
UX / Content
Refactored the blog layout to improve hierarchy and deliver a right rail that had been planned but never successfully executed.
LOGGED