I design high-fidelity brand narratives and interactive product tools—bridging the gap between editorial craft and technical commerce.

Executed the rebrand of Rejuvenation's Project Collective influencer program, adding UI enhancements and a fully refreshed visual system that aligned with brand strategy and elevated partner storytelling.

Partnered with developers to improve product page UX by implementing a dynamic, category-specific Finish Guide and introducing mobile pagination for better discoverability.

Designed web, email, and social assets for a year-long campaign in partnership with Benjamin Moore, extending core campaign styling across multiple channels and touchpoints.

Maintained seasonal content across Rejuvenation's site, including homepage modules, visual navigation, collection imagery, and editorial content like Project Guides.

Built advanced prototypes to support new features, including an interactive modular shelving tool—helping pave the way for future product visualizers in high-impact categories.

Designed responsive webpages for B2B WordPress site, leveraged technology to increase average order value by 75%.

Improved website performance by reducing load time by 2 seconds, adhering to Google's recommendations for optimal speed and efficiency.

Utilized Adobe After Effects to create animations and edit videos that show customers how Minga positively impacts the lives of its artisan partners.

Revitalized the email marketing strategy, executing over 300 email campaigns that achieved a consistent open rate of 30% and sustaining revenue through the pandemic.

Established a comprehensive asset library, conceptualizing, coordinating, and directing shoots in the United States, Ecuador, and Perú.