DW Drums, founded in 1972, has earned a reputation as the most respected custom drum company in the world. If you attend any professional concert or festival, odds are high that you'll see a DW on the stage.

DW’s advancements in the tonal qualities of wood led by John Good has revolutionized the craft of custom drums. Their use and mixing of different woods and plies to create shells with a wide range of capabilities has been of principal importance.

This project's focus was working in different visual styles, so I made some quick brand assumptions around color and type.

I avoid using solely black and white, but still explore a bold, industrial feel that communicates their commitment to craft and their industry leading technology.

In terms of content, I identified the main priorities of this site as: